Director of Marketing - Japan - Remote

Overview

The Director of Marketing for Japan will lead the comprehensive marketing strategy focusing on enterprise, SMB, and mid-market development, driving demand generation, brand growth, and customer acquisition across diverse customer segments.

In Short

• Lead marketing strategy for Japan with a focus on enterprise and SMB.
• Oversee a dynamic marketing team and work closely with sales and regional marketing.
• Develop tailored marketing strategies for SMB and mid-market growth.
• Implement demand generation initiatives for new logo acquisition.
• Adapt global marketing programs to local market nuances in North Asia.
• Collaborate with Sales Development for lead management.
• Design and execute channel marketing programs across North Asia.
• Lead high-impact campaigns across digital marketing and events.
• Use analytics tools to track performance and optimize campaigns.
• Provide ongoing training to sales teams for lead conversion.

Requirements

• 10+ years of experience in B2B marketing, especially in IT or cybersecurity.
• Experience in developing enterprise marketing strategies.
• Proven track record with Sales Development teams.
• Experience in global, matrixed environments.
• Strategic mindset with strong project management skills.
• Expertise in demand generation and multi-channel marketing.
• Exceptional leadership and influencing skills.
• Fluent in Japanese and strong English proficiency.
• Knowledge of CRM systems and analytics tools.

Benefits

• Opportunity to lead marketing in a global cybersecurity company.
• Flexible working hours with some remote work options.
• Travel opportunities within Japan and APJ region.
• Collaborative work environment with cross-functional teams.
• Continuous learning and development opportunities.