Digital Marketing Generalist - Remote

Overview

As a Digital Marketing Generalist at Smartpricing, you'll be responsible for planning, creating, and managing digital marketing campaigns across various platforms to drive direct bookings for hotels and vacation rentals.

In Short

• 3-5 years of experience in Marketing for B2B SAAS companies.
• Ability to develop and implement content strategies.
• Proficiency in managing social media platforms.
• Expertise in online advertising platforms.
• Strong skills in SEO and SEM.
• Fluent in Italian.
• Strong communication and time management skills.
• Experience in the Travel Tech industry is a bonus.
• Work in a fast-paced and supportive environment.
• Remote working with opportunities for team meet-ups.

Requirements

• Plan, create, and manage digital marketing campaigns.
• Develop ad strategies tailored to client goals.
• Optimize ad performance through analysis and A/B testing.
• Set up tracking and analytics tools.
• Monitor and adjust budgets for ad spend.
• Conduct keyword research for SEO and SEM best practices.
• Create engaging ad content.
• Stay updated on industry trends.
• Work closely with clients for data-driven recommendations.
• Assist with website SEO optimizations.

Benefits

• Work in a high-performing team.
• Supportive work environment.
• Opportunities for continuous growth.
• Fun team-building experiences.
• Competitive salaries based on merit.