Senior Product Marketing Manager – Sales CRM - Remote

Overview

This role focuses on bringing to market ServiceNow's Sales Force Automation, Configure Price Quote, and Order Management products, translating innovation into market impact.

In Short

• Develop messaging and positioning for Sales CRM.
• Plan and execute go-to-market launches.
• Collaborate on campaigns to generate awareness and pipeline.
• Own product marketing contributions to events and webinars.
• Create sales enablement tools and content.
• Develop strategic battlecards and win stories.
• Partner with Customer Marketing for success stories.
• Support training and readiness sessions for sales.
• Work closely with Product Management and Integrated Marketing.
• Engage with executive audiences effectively.

Requirements

• 8–12 years of product marketing experience in enterprise software or SaaS.
• Experience in CRM or sales automation preferred.
• Strong project management skills.
• Excellent written and verbal communication skills.
• Bachelor’s degree or equivalent experience; MBA a plus.
• Ability to craft persona-based messaging.
• Comfortable presenting to executive audiences.
• Enthusiasm for collaboration and creativity.
• Experience executing cross-functional launches.
• Ability to develop compelling customer stories.

Benefits

• Competitive base pay and equity options.
• Variable/incentive compensation structure.
• Health plans including flexible spending accounts.
• 401(k) Plan with company match.
• Flexible time away plan and family leave programs.