Senior Copywriter – Brand Film & Video Group - Remote

Overview

This role involves driving editorial excellence for digital experiences at ServiceNow, focusing on creating engaging and effective copy that aligns with the brand narrative and meets user needs.

In Short

• Drive editorial excellence across ServiceNow.com and related digital experiences.
• Uphold editorial standards and improve copy quality.
• Understand brand narrative and audience messaging.
• Collaborate with UX teams to balance business and visitor goals.
• Manage content projects and communicate effectively with stakeholders.
• Partner with teams to ensure consistent quality and voice.
• Develop strategies for digital personas and page templates.
• Validate messaging with real users through research.
• Optimize copy with SEO and analytics teams.
• Write in U.S. English for global audiences.

Requirements

• 7+ years of experience in copywriting, ideally in B2B technology.
• Conceptual curiosity and journalistic ability.
• Passion for creativity and problem-solving.
• Solid understanding of global technology and SaaS.
• Strong project management and collaboration skills.
• User-centric, strategy-based writing style.
• Enthusiasm for working in a collaborative environment.
• Experience with AI integration in work processes.
• Familiarity with AI-powered tools.

Benefits

• Flexible work environment with remote options.
• Inclusive culture valuing diverse backgrounds.
• Opportunities for professional growth and skill development.
• Access to innovative technology and tools.
• Supportive team of passionate creators and strategists.