Integrated Marketing Program Director - Remote

Overview

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to our target personas.

In Short

• Develop and execute a cohesive, end-to-end strategy targeting key personas.
• Direct multi-million-dollar budget to optimize resources for strategy and performance.
• Own program lifecycle, from ideation to launch, ensuring alignment with business goals.
• Act as the central leader, aligning stakeholders across various marketing functions.
• Set and monitor program KPIs, leveraging data for informed decisions.
• Partner with Content Strategy and Creative Director leads for quality messaging.
• Drive accountability for performance metrics across all participating teams.
• Proactively identify opportunities to scale programs across business units.
• Facilitate collaboration and decision-making across diverse teams.
• Provide regular updates to leadership on performance and insights.

Requirements

• 15+ years of experience in marketing, integrated marketing, or related roles.
• Proven success in designing and executing multi-channel, persona-driven programs.
• Exceptional leadership skills, with experience managing cross-functional teams.
• Strong ability to prioritize and execute in a fast-paced environment.
• Expertise in data-driven decision-making and campaign performance analysis.
• Experience in leveraging AI in work processes and decision-making.
• Curiosity for AI & Innovation, with a passion for learning and experimentation.

Benefits

• Base pay of $189,100 - $331,000, plus equity and variable compensation.
• Health plans, including flexible spending accounts.
• 401(k) Plan with company match.
• Flexible time away plan and family leave programs.