GTM Operations Analyst - Remote

Overview

ServiceNow is looking for a highly motivated and detail-oriented individual to join as a Go-to-Market (GTM) Operations Analyst. In this critical role, you will serve as a business analyst across the end-to-end go-to-market flow, connecting strategy to execution by defining requirements, diagnosing complex processes, and removing friction that slows delivery.

In Short

• Identify, diagnose, and streamline complex go-to-market processes to remove unnecessary steps and accelerate speed from strategy through activation.
• Translate business needs into clear requirements and specifications for planning, content, and activation systems (Adobe stack, integrated project management, CRM, AI-enabled tools).
• Map existing workflows, document pain points, and collaborate with cross-functional partners to redesign processes that scale globally.
• Validate that data flows and processes align to business requirements before launch, preventing downstream failures in tactic creation, budget synchronization, and activation.
• Support governance of workflows across planning, budgeting, content operations, and delivery to ensure consistency and reduce redundancy.
• Analyze inbound enhancement requests, assess impact, and work with partners to prioritize the ones that remove blockers or drive measurable efficiency gains.
• Contribute to adoption efforts by documenting process improvements, developing role-based training, and ensuring teams understand new, simplified workflows.
• Partner across teams to enable seamless flow from strategic planning through activation and performance measurement, ensuring operational readiness for AI-driven marketing.

Requirements

• 6+ years of experience as a business analyst with a track record of breaking down complex workflows and translating them into clear, scalable business and technical requirements.
• 6+ years of experience working across the go-to-market lifecycle, including strategic planning, campaign and content operations, activation, and performance reporting.
• Demonstrated success in diagnosing inefficiencies, removing process barriers, and designing solutions that simplify execution while maintaining governance.
• 6+ years of experience with enterprise platforms such as Adobe, ServiceNow, CRM systems, analytics technologies, and integration frameworks.
• Proven ability to analyze end-to-end processes, identify dependencies, and propose improvements that enable faster, error-free execution.
• Strong collaboration and communication skills to align campaign, content, technology, and analytics teams.
• An AI-native mindset: applying automation, machine learning, and intelligent validation to improve execution speed, reduce manual work, and scale processes confidently.
• Bachelor’s degree in Business, Marketing, Information Systems, or related field; or equivalent practical experience.

Benefits

• Flexible work environment with a focus on trust.
• Opportunities for professional growth and development.
• Collaborative and inclusive workplace culture.
• Access to innovative technology and tools.
• Health and wellness programs.
• Competitive salary and benefits package.