Product & Segment Marketing Manager - Real Estate - Remote

Overview

SeekNow is transforming property intelligence for the real estate industry. As we expand into new markets—including Single-Family Rentals (SFR), Build-to-Rent, Commercial, and Institutional Real Estate—we’re looking for a Manager, Product & Segment Marketing – Real Estate to lead go-to-market strategy, positioning, and early-stage growth for these fast-emerging verticals.

In Short

• Own the Real Estate vertical strategy including SFR, BTR, Multifamily, and Commercial segments.
• Research and validate market opportunities; identify buyer personas, use cases, and unmet needs.
• Translate product capabilities into clear value propositions for property stakeholders.
• Design and execute fast, test-and-learn GTM plans for new products and services.
• Build content such as landing pages, case studies, and sales decks to support growth campaigns.
• Partner with various marketing teams to launch multi-channel campaigns.
• Track market response and performance metrics to refine strategies.
• 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries.
• Exceptional storytelling skills to communicate value to diverse buyers.
• Entrepreneurial mindset—comfortable operating with limited data.

Requirements

• 5–8 years in B2B marketing, ideally in PropTech, Real Estate, or SaaS industries.
• Experience launching new products or entering emerging markets.
• Proven ability to move quickly from strategy to execution and iterate based on results.
• Exceptional storytelling skills and ability to communicate value to executive and operational buyers.
• Experience with Salesforce, HubSpot, or other marketing automation tools.
• High comfort level with AI tools and data-driven experimentation.
• Entrepreneurial mindset—comfortable operating with limited data and high autonomy.

Benefits

• Health, dental, and vision insurance.
• 401K with company match.
• Paid time off (PTO).
• Short and long-term disability insurance.
• Life insurance.