Senior Growth Analyst, Marketing Campaigns - Remote

Overview

As a Senior Growth Analyst at Scribd, you will play a crucial role in optimizing marketing campaigns across multiple brands, leveraging data to drive growth and enhance brand awareness.

In Short

• Collaborate with product, marketing, and creative teams.
• Analyze and refine multi-channel marketing strategies.
• Evaluate effectiveness of various marketing campaigns.
• Conduct in-depth analyses of campaign performance.
• Provide actionable insights to stakeholders.
• Develop and maintain dashboards and reports.
• Work with engineering and data teams for accurate data collection.
• Partner with cross-functional teams for data-driven experiments.
• Stay updated on marketing trends and analytics tools.

Requirements

• 3+ years of experience in growth or marketing analytics.
• Expertise in SQL, Python, R, or Looker.
• Solid knowledge of statistical concepts.
• Bachelor’s or Master’s degree in a quantitative field.
• Understanding of ad platform measurement methodologies.
• Strong understanding of A/B experimentation.
• Experience with attribution methodologies is a plus.
• Exceptional communication and presentation skills.
• Experience with agile workflows.
• A passion for analyzing user behavior.

Benefits

• Flexible work benefit - Scribd Flex.
• Collaborative and inclusive work culture.
• Opportunities for professional growth.
• Engagement in innovative marketing initiatives.
• Access to data-driven decision-making processes.