Lifecycle Marketing Manager - Remote

Overview

Rye is looking for a Lifecycle Marketing Manager to join our fast-growing team. As our first Lifecycle Marketing Manager, you’ll be crafting thoughtful and personalized lifecycle campaigns and customer journeys for specific audience personas, leveraging data and research to help improve our conversion rates across the funnel.

In Short

• Strategize, build and execute high-impact lifecycle marketing journeys and one-off email campaigns
• Work closely with Product, Engineering, Operations, Analytics & Design teams to optimize and refine email and in-app touchpoints
• Systematically A/B test and execute against a roadmap that improves customer awareness, conversion and retention
• Consistently measure and report campaign performance & learnings
• Own our CRM & various other adjacent systems & software
• Create brand-consistent and premium experiences across the user journey

Requirements

• 4-6 years of marketing experience, 2+ years in lifecycle marketing
• Experience building email & communications programs through CRM and/or marketing automation systems
• Experience automating processes and translating results with a data-driven, analytical lens
• Experience building in a scrappy, fast-paced environment
• Strong writer & communicator

Benefits

• We are a remote-first organization with the opportunity to co-work for those in NYC
• We cover 100% of health benefits for employees with healthy contributions towards dependent coverage
• We offer unlimited PTO
• We offer enrollment in our 401k plan via Guideline
• We offer a $100 monthly allowance towards any wellness benefit you'd like
• Receive a $500 home office allowance when joining and $300 annually on your anniversary
• Rye is well-funded and backed by excellent investors like a16z