Product Marketing Manager - Remote

Overview

FourthRev is looking for a high-performing and highly versatile Product Marketing Manager to drive the go-to-market strategy and execution for a growing portfolio of innovative, high-impact career programmes. This role goes beyond conventional product marketing — we need someone who sees the gaps, connects the dots, and proactively turns insight into action. You’ll work both strategically and operationally, using AI tools and customer insight to deliver at speed, without compromising quality. You’ll collaborate with marketing, partnerships, sales, product, design, and delivery teams to build integrated, conversion-focused campaigns. We’re especially interested in candidates from outside the traditional EdTech space — people who bring fresh thinking, a growth mindset, and a deep obsession with understanding customers and what drives them to act.

In Short

• Own the go-to-market strategy for new products and partnerships from end to end.
• Define clear, compelling product positioning and messaging using insight, not guesswork.
• Be the voice of the customer, using Jobs to Be Done theory and qualitative/quantitative insight to shape campaigns and content.
• Use AI tools (e.g., ChatGPT, Claude, Make, Zapier, customGPTs) to build workflows that accelerate execution while maintaining high-quality output.
• Spot opportunities others don’t — like turning sales call transcripts into messaging direction or surfacing friction points from drop-off data.
• Collaborate cross-functionally to deliver performance-driven campaigns, landing pages, and ads that convert.
• Map and optimise the user journey, applying conversion best practices and funnel thinking.
• Support internal and partner sales teams with the right enablement tools and materials.
• Analyse performance across touchpoints and iterate fast based on insight, not instinct.

Requirements

• Strong experience in product marketing or related fields.
• Proven track record of successful go-to-market strategies.
• Ability to use data to drive decision making.
• Experience with AI tools and their application in marketing.
• Excellent communication and collaboration skills.
• Strong analytical skills and attention to detail.
• Growth mindset and willingness to learn.

Benefits

• Competitive salary.
• Opportunity to work in a dynamic and innovative environment.
• Flexible working arrangements.
• Professional development opportunities.
• Collaborative team culture.