Director of Social Influencer Marketing & Strategic Brand Partnerships - Remote

Overview

The Director of Social Influencer Marketing & Strategic Brand Partnerships will lead Kay and Peoples’ social media and influencer marketing efforts, aiming to elevate the brand's presence and drive business results through strategic partnerships.

In Short

• Lead social media and influencer marketing efforts for Kay and Peoples.
• Develop and execute brand strategies across various platforms.
• Collaborate with cross-functional teams including PR, Creative, and Media.
• Manage influencer and creator strategies from inception to execution.
• Oversee contract management for talent and partnerships.
• Guide a team of marketers to ensure cohesive brand messaging.
• Drive brand activations and collaborations with celebrities and influencers.
• Ensure alignment of content strategies with audience segmentation.
• Utilize deep understanding of social platforms and the creator economy.
• Foster a culture of diversity, equity, and inclusion within the team.

Requirements

• 8+ years of experience in social media and influencer marketing.
• Proven track record of innovative, results-driven campaigns.
• Strong leadership and team management skills.
• Deep understanding of social platforms like TikTok and Instagram.
• Experience managing agency teams and providing strategic direction.
• Highly organized with the ability to manage multiple projects.
• Passion for brand building and cultural storytelling.
• Ability to translate media plans into effective content strategies.
• Experience in the fashion, beauty, retail, or lifestyle sectors.
• Creative thinker with a strong brand voice.

Benefits

• Premium healthcare coverage including medical, dental, and vision plans.
• 401(k) with company match for retirement savings.
• Generous time off and PTO package.
• Diversity, equity, and inclusion programs.
• Opportunities for career growth and development.
• Exclusive employee perks and discounts.