Director of Social Media & Influencer Marketing - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

In Short

• Lead Later's social media strategy and team.
• Develop and execute a multi-platform social media strategy.
• Define KPIs and ROI frameworks tied to business outcomes.
• Oversee team development and performance management.
• Collaborate cross-functionally to achieve business goals.
• Manage social media budget and vendor relationships.
• Establish analytics frameworks for performance measurement.
• Ensure brand voice consistency across platforms.
• Identify innovative content formats and campaigns.
• Foster an inclusive and creative team culture.

Requirements

• 10+ years of experience in social media marketing.
• 5+ years in leadership roles.
• Experience with B2B SaaS companies.
• Strong understanding of analytics and ROI measurement.
• Excellent communication and presentation skills.
• Experience managing social media budgets.
• Deep understanding of major social platforms.
• Background in marketing to enterprise B2C brands.
• Ability to tie social media efforts to business outcomes.
• Proven track record of building high-performing teams.

Benefits

• Competitive salary with performance bonuses.
• Remote work flexibility.
• Inclusive company culture.
• Professional development opportunities.
• Access to cutting-edge tools and technologies.
• Comprehensive benefits package.
• Opportunity to work with leading brands.
• Engaging and innovative work environment.
• Support for work-life balance.
• Commitment to diversity and inclusion.