Freelance Paid Media Buyer / Strategist - Remote

Overview

We are seeking a freelance Paid Media Buyer/Strategist to provide part-time support for our Media team. You will be responsible for campaign setup, management, optimization, and reporting across Meta and Google Ads, primarily. Prior experience running paid social buys on these platforms is required. Familiarity with additional platforms (e.g. TikTok, LinkedIn, Pinterest) is a plus.

In Short

• Plan, launch, manage, and optimize paid social and paid search campaigns across Meta and Google Ads.
• Monitor campaign performance, adjust tactics, and identify optimization opportunities.
• Merge data from multiple sources into clear, actionable insights.
• Build weekly reports with executive-level insights.
• Collaborate with the Media Manager and Media Director to align campaign performance with brand goals.

Requirements

• 4+ years of paid media experience, focusing on paid social and paid search buying in Google and Meta.
• Proven hands-on experience buying and managing campaigns in Meta Ads Manager and Google Ads.
• Advanced proficiency with Google Analytics 4 (GA4).
• Strong skills in data visualization tools (Sheets, Tableau, Looker Studio, etc.).
• Ability to identify trends, anomalies, and optimization opportunities across channels.

Benefits

• Work in a collaborative environment.
• Support team success.
• Flexible working hours.