YouTube & Demand Generation Channel Manager - Remote

Overview

The YouTube & Demand Gen Channel Manager will be instrumental in shaping and executing our YouTube advertising and Demand Generation strategies. You will lead market research, collaborate with creative teams to develop compelling content, and analyze campaign performance to drive customer acquisition and accelerate growth.

In Short

• Develop and implement comprehensive YouTube advertising strategies.
• Manage Google Demand Gen campaign strategies.
• Analyze campaign performance data and provide actionable recommendations.
• Collaborate with creative teams to produce high-quality content.
• Conduct market research to inform campaign development.
• Coordinate with cross-functional teams for alignment on objectives.
• Monitor and manage advertising budgets.
• Stay updated with industry trends and best practices.
• Support business during key holiday periods.

Requirements

• Bachelor's degree required.
• 2+ years of experience managing YouTube advertising campaigns.
• 1+ years of experience managing Demand Gen campaigns.
• Experience in eCommerce or retail preferred.
• Proven ability to manage budgets and achieve targets.
• Experience collaborating with remote teams.
• Strong analytical skills.
• Excellent communication and storytelling skills.
• Strong project management skills.
• Knowledge of industry trends in YouTube and Demand Gen advertising.

Benefits

• Remote-first workplace.
• Competitive salary.
• Annual bonus potential.
• Health, Vision & Dental Insurance.
• HSA company contributions.
• 401K with company match.
• “Take what you need” PTO.
• Wellness benefits.
• WFH office and cell phone/internet stipend.
• A FREE MATTRESS plus a Friends and Family discount!