Senior Manager, CTV - Remote

Overview

As a Senior Manager, CTV at Resident, you will lead the Connected TV media strategy to optimize performance and drive measurable business outcomes in a remote-first environment.

In Short

• Lead CTV media buying efforts and optimize CPMs.
• Develop data-driven media strategies for CTV spend.
• Work with data science to measure CTV impact.
• Utilize tracking pixels and improve attribution accuracy.
• Oversee budget allocation and pacing.
• Align CTV campaigns with in-store promotions.
• Partner with creative teams for ad optimization.
• Manage relationships with publishers and DSP partners.
• Stay updated on CTV industry trends.
• Apply independent judgment on complex problems.

Requirements

• 5+ years of experience in CTV media buying.
• Bachelor's Degree preferred.
• Expertise in CTV inventory and programmatic dynamics.
• Success in driving digital and offline conversions.
• Skilled negotiator for premium inventory.
• Technical proficiency in tracking and analysis tools.
• Expert in deduplicating impressions across platforms.
• Strong command of frequency capping strategies.
• Experience in synthesizing data for performance insights.
• Deep understanding of omnichannel media strategies.

Benefits

• Remote-first workplace since 2016.
• Competitive salary.
• Annual bonus potential.
• Health, Vision & Dental Insurance.
• HSA company contributions.
• 401K with company match.
• “Take what you need” PTO.
• Wellness benefits.
• Stipend for WFH office and internet.
• A FREE MATTRESS and Friends and Family discount.