Creative Lead - Performance & App Marketing - Remote

Overview

REPLUG is a leading mobile growth agency helping mobile apps scale through Paid User Acquisition, App Store Optimization, Creative Strategy, and Growth Consulting.

We work with top brands and ambitious startups, providing data-driven strategies, hands-on expertise, and a no-BS approach to growth.

We’re looking for a Creative Lead – with focus on Performance & App Marketing – to take full ownership of REPLUG’s creative function, who can help us scale operations while maintaining the quality and strategic depth our clients expect.

This is not a people management role.
This is a functional leadership role.

You will own how creatives are ideated, designed, tested, improved, and showcased across performance marketing, app store assets, and all REPLUG visual output.

Performance and app marketing creatives are the main focus of the role. At the same time, you are accountable for the entire REPLUG graphic department, including brand, social media, B2B marketing materials, website visuals, case studies, and internal assets.

We care more about ownership and ideas than titles or years of experience.

In Short

• Own performance and app marketing creatives end-to-end.
• Work closely with Performance Marketing and ASO teams to ideate new creative concepts.
• Translate performance data and market research into creative ideas.
• Define what “good creative” means at REPLUG.
• Design Advertising assets for platforms like Facebook, Instagram, TikTok, Google Ads.
• Ensure creative output is thought through, tested, and improved.
• Experiment with UGC creation tools and workflows.
• Define templates, creative guidelines, and internal standards.
• Support B2B marketing initiatives.
• Ensure visual consistency across all channels.

Requirements

• Experience with performance marketing and app marketing creatives.
• Strong understanding of how creatives influence performance metrics.
• Hands-on experience with Paid UA and App Store assets.
• Familiarity with UGC tools and creative testing workflows.
• Ability to think in systems.
• Fluent in English.
• EU-based and available for full-time collaboration.

Benefits

• A yearly educational budget for improving knowledge in digital marketing.
• Work alongside co-founders and a team of experts.
• Join an early stage, high-growth mobile app marketing agency.
• Define your career path and grow with the company.