Performance Marketing Lead - Remote

Overview

Freedx is expanding and seeking a Performance Marketing Lead to lead the full spectrum of performance-driven user acquisition and lifecycle marketing. This role owns end-to-end paid ads, conversion optimization, CRM, and retargeting strategy with a mandate to drive measurable user growth across all touchpoints.

In Short

• Lead performance marketing initiatives for user acquisition and lifecycle marketing.
• Manage paid ads across various platforms including social, search, and display.
• Develop CRM and email marketing strategies for user engagement.
• Optimize conversion rates through A/B testing and analytics.
• Analyze marketing data to track performance metrics.
• Coordinate with creative teams for campaign alignment.
• Implement retargeting campaigns to re-engage users.
• Support referral program initiatives.
• Conduct basic SEO audits and align content strategies.
• Present weekly growth reports and propose marketing experiments.

Requirements

• Experience in performance marketing and user acquisition.
• Strong knowledge of CRM systems and email marketing.
• Proficiency in managing paid ad campaigns across multiple platforms.
• Ability to analyze data and optimize marketing strategies.
• Familiarity with SEO best practices.
• Excellent communication and collaboration skills.
• Experience with conversion rate optimization (CRO).
• Understanding of the cryptocurrency market is a plus.
• Ability to work in a fast-paced environment.
• Strong project management skills.

Benefits

• Opportunity to work in a growing cryptocurrency exchange.
• Collaborate with a team of seasoned professionals.
• Be part of a user-centric and innovative company vision.
• Flexible work environment.
• Competitive salary and benefits package.
• Opportunities for professional development.
• Work on exciting marketing campaigns.
• Contribute to the future of digital finance.
• Engage with a diverse audience in emerging markets.
• Participate in a culture of trust and compliance.