Performance Marketing Creative Analyst - Remote

Overview

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.

In Short

• Own creative direction for performance campaigns across channels, markets, and user journeys.
• Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments.
• Collaborate with designers, copywriters, and video editors to deliver high-performing assets.
• Translate performance data into creative hypotheses and rapid iteration cycles.
• Partner with media buyers to align creatives with CPR, ROAS, and LTV goals.
• Run structured A/B and multivariate tests across platforms.
• Work closely with Growth, Product Marketing, and Brand teams for consistency in messaging.
• Stay on top of Web3, fintech, and gaming ad trends.
• Experiment with AI-powered creative generation and interactive ads.
• Drive GoMining’s reputation as a creative leader in Web3 performance marketing.

Requirements

• Experience in performance marketing and creative strategy.
• Strong analytical skills to interpret performance data.
• Ability to collaborate with cross-functional teams.
• Familiarity with Web3, fintech, and gaming industries.
• Experience with A/B testing and multivariate testing.
• Creative problem-solving skills.
• Excellent communication skills.
• Ability to adapt creative for different audience segments.
• Experience with AI and interactive ad technologies is a plus.
• Passion for innovation and staying ahead of trends.

Benefits

• Opportunity to work in a fast-paced, innovative environment.
• Collaborative team culture.
• Potential for career growth in performance marketing.
• Exposure to leading-edge technologies and trends.
• Flexible working arrangements.