Global Demand Campaign Manager - Remote

Overview

The demand campaign manager is a part of the global campaign center team with a primary focus of generating outbound demand and new top of the funnel leads for Thoughtworks services. This is an individual contributor and a pivotal role in planning, executing, and optimizing integrated marketing campaigns that drive demand, engage target audiences, and contribute to the overall growth of our organization. The ideal candidate is a strategic thinker, a data-driven decision-maker, a collaborative team player, open to experimentation with AI with a passion for technology and B2B marketing.

In Short

• Collaborate with cross-functional teams to develop comprehensive campaign strategies.
• Leverage market insights and customer personas to inform campaign strategies.
• Coordinate end-to-end campaign execution including asset creation and email marketing.
• Manage campaign timelines, budgets, and resources for successful launches.
• Employ demand generation and ABM tactics to capture and nurture leads.
• Continuously monitor campaign performance and optimize for lead quality.
• Define and track KPIs for campaigns and prepare performance reports.
• Collaborate with creative teams to develop compelling campaign assets.
• Adapt campaigns for regional relevance with field marketing collaboration.

Requirements

• 5+ years of experience in developing campaign strategies and executing marketing campaigns.
• Strong understanding of marketing principles, channels, and best practices.
• Proven track record of exceeding campaign goals and driving measurable ROI.
• Excellent communication, presentation, and collaboration skills.
• Data-driven approach and proficiency in analytics.
• Ability to manage multiple priorities and thrive in a fast-paced environment.

Benefits

• Opportunities for career development and continuous learning.
• Supportive and inclusive work culture.
• Dynamic and impactful work environment.