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Global ABM Campaign Manager - Remote

Posted 8 weeks ago
Marketing
Full Time
Colombia

Overview

We are looking for a Global ABM Campaign Manager to drive and optimize our account-based marketing (ABM) and demand generation strategies. This role is ideal for a data-driven digital marketer with hands-on experience in 6sense and a passion for leveraging intent data, audience segmentation, and predictive analytics to engage high-value accounts.

In Short

  • Manage and optimize 6sense to execute ABM campaigns.
  • Develop and sync audience segments with paid media channels.
  • Oversee keyword reviews and 6sense taxonomy.
  • Generate email alerts and insights on 6sense Qualified Accounts.
  • Work with marketing teams for seamless campaign execution.
  • Track, analyze, and optimize campaign performance.
  • Identify and implement workflow enhancements.
  • Stay updated with ABM best practices and digital marketing trends.

Requirements

  • At least 5 years of experience in ABM, digital marketing, or demand generation.
  • Hands-on experience with 6sense or equivalent ABM platform.
  • Strong knowledge of intent-based marketing and audience segmentation.
  • Proficiency in marketing automation platforms (Eloqua or Marketo preferred).
  • Experience using Asana for project management.
  • Strong analytical skills to interpret data and deliver insights.
  • Excellent communication and collaboration skills.
  • Self-motivated and detail-oriented in a fast-paced environment.
  • Fluency in written and spoken English at CEF B2 level or above.

Benefits

  • Opportunity to work in a diverse and inclusive environment.
  • Access to meaningful innovation in education and technology.
  • Possibility for career growth within a global company.

Anthology

Anthology

Anthology is a leading provider of education and technology solutions dedicated to empowering students and educational institutions. With a mission to inspire student success and institutional growth, Anthology focuses on delivering meaningful innovations that enhance the learning experience. The company values diversity and inclusion, making them integral to its hiring practices and corporate culture. By fostering a collaborative environment, Anthology aims to create a workforce that reflects a variety of perspectives and backgrounds, ultimately driving better outcomes for educators and learners alike.

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