ABM Campaign Manager - Remote

Overview

We are seeking a dynamic ABM (Account-Based Marketing) Campaign Manager to join our growing marketing team. This role is responsible for developing, executing, and optimizing highly personalized, multi-channel campaigns targeting key accounts across our priority verticals.

In Short

• Design and execute multi-channel ABM campaigns across priority accounts.
• Develop and manage the overall email marketing program.
• Collaborate with marketing functions to integrate email marketing into larger strategies.
• Build audience segments based on account intent and engagement data.
• Manage multi-touchpoint campaigns across various channels.
• Partner closely with sales teams to align ABM campaigns with account plans.
• Establish campaign KPIs and report on ABM performance.
• Continuously optimize campaigns based on data insights.
• Collaborate with cross-functional teams to produce high-impact assets.
• Manage agency and vendor relationships to scale ABM efforts.

Requirements

• 3-5+ years of experience in B2B and/or B2G marketing.
• Proven track record of creating and executing ABM programs.
• Strong understanding of ABM strategies and frameworks.
• Experience managing an organization-wide email marketing program.
• Expertise in email marketing best practices.
• Experience with marketing technologies and ABM platforms.
• Excellent project management skills.
• Strong analytical skills focused on campaign performance.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work in a dynamic and growing marketing team.
• Engagement with key accounts in critical industries.
• Collaboration with cross-functional teams.
• Focus on data-driven marketing strategies.
• Potential for career growth in a leading company.