Senior Customer Marketing Manager - Remote

Overview

The Senior Customer Marketing Manager will work in a leading German HealthTech company, focusing on improving patient care through technology-driven solutions.

In Short

• Develop and implement customer marketing strategies for clinics and post-care providers.
• Plan and execute upsell and cross-sell campaigns for existing B2B clients.
• Establish and enhance retention programs to foster customer satisfaction and loyalty.
• Build and manage customer advocacy programs.
• Collaborate closely with Customer Success and Sales teams.
• Analyze usage, retention, and expansion data for continuous optimization.

Requirements

• Degree in Marketing, Communication, Business Administration, or related field.
• 6-8 years of experience in B2B marketing or customer marketing.
• Experience with existing customers and complex B2B accounts.
• Understanding of the healthcare regulatory environment.
• Proven experience in upsell and retention initiatives.
• Familiarity with CRM and marketing tools like Salesforce.
• Fluent in German and English.

Benefits

• Work with purpose, having a real impact on patients and healthcare professionals.
• Flexible working arrangements and remote work options.
• Support for personal development and employee satisfaction.
• Additional vacation day on your birthday.