Product Marketing Lead - Remote

Overview

As our dedicated Product Marketing lead at Rad AI, you’ll play a key role in defining and executing the go-to-market strategy for our innovative radiology AI products. You’ll work closely with cross-functional teams to craft compelling product narratives and drive initiatives that enhance market presence and customer engagement.

In Short

• Develop and execute go-to-market strategies for feature enhancements and new product launches
• Craft compelling product messaging and positioning that highlights Rad AI’s unique value propositions
• Map and maintain the customer journey to manage all touch points from awareness to adoption and long-term engagement
• Collaborate with product, sales, and customer success teams to align on product strategy and market needs
• Conduct market research and competitive analysis to inform product strategy and positioning
• Create and manage marketing collateral, including case studies, white papers, and presentations
• Drive demand generation campaigns and measure their effectiveness
• Support sales efforts with training, tools, and resources to improve product understanding and sales engagement
• Gather customer feedback and insights to refine product messaging and strategy

Requirements

• Exceptional writing and storytelling abilities with a proven track record of articulating value propositions to technical and non-technical audiences in a compelling way
• Critical thinker with the ability to view the entire customer journey while making tactical impacts through marketing campaigns, internal enablement assets, and training materials
• Proven experience in using key SaaS metrics to inform and guide marketing decisions
• Ability to navigate ambiguity, quickly identify what matters most, and drive toward effective solutions
• Track record of high performance and ability to move quickly while balancing quality
• Focused on results
• Ability to manage multiple projects and prioritize tasks to meet deadlines
• Passionate about Rad AI’s mission and excited about the impact of AI in healthcare
• 8+ years of product marketing, product management, or similar experience at a technology company, preferably within healthcare
• Bachelor’s degree in Marketing, Business, or a related field
• Demonstrated experience and strong track record in core product marketing disciplines, including developing go-to-market strategies, sales enablement, product positioning, and messaging
• Experience in market analysis, competitive analysis, and customer research to inform product and marketing strategies

Benefits

• Comprehensive Medical, Dental, Vision & Life insurance
• HSA (with employer match), FSA, & DCFSA
• 401(k)
• 11 paid company holidays
• Location-flexibility (remote-first company!)
• Flexible PTO policy
• Annual company-wide offsite
• Periodic team offsites
• Annual equipment stipend