Global Customer Marketing Manager - Remote

Overview

QAD is seeking a Global Customer Marketing Manager to drive cross-sell, upsell, and expansion revenue across our existing customer base. This role is virtual first, EMEA based and reports to the Director of Global Revenue Marketing.

In Short

• Own the global customer marketing strategy focused on cross-sell, upsell, and retention
• Build and execute integrated campaigns (email, digital, webinars, events) targeting installed base segments
• Partner with Customer Success and Sales to identify expansion opportunities
• Collaborate closely with the Revenue Marketing team on global campaigns and messaging
• Drive customer lifecycle marketing, adoption campaigns, and expansion plays
• Support customer conferences and flagship events
• Develop segmentation and targeting strategies by industry and customer maturity
• Deliver against pipeline and revenue targets
• Monitor performance through weekly reporting and optimize campaign effectiveness
• Work with Localization teams to adapt messaging across regions

Requirements

• Bachelor's degree in marketing, communication, business, or related field
• 5+ years experience in B2B Enterprise Software marketing
• Experience in integrated marketing campaigns using various tactics
• Experience in account-based marketing strategy
• Advanced knowledge of digital marketing landscape
• Proficiency in Google docs, sheets, slides; knowledge of CRM and marketing automation tools
• Results-oriented, creative, and highly organized
• Strong communication skills
• Ability to work independently and collaboratively
• International experience is a plus

Benefits

• Work in a virtual first environment
• Opportunity to drive measurable business results
• Collaborate with a diverse team
• Engage in a rapidly growing tech company
• Access to professional development opportunities