Customer Marketing Manager - Remote

Overview

The Customer Marketing Manager will support the strategy, management, and optimization of lifecycle and product-driven campaigns across the customer journey, focusing on engagement, retention, and expansion.

In Short

• Own customer marketing programs and campaigns with an ABM approach.
• Build and launch scaled lifecycle campaigns to drive customer activation and retention.
• Manage targeted product and expansion campaigns to increase feature adoption.
• Support 1:1 campaigns aligning with key account plans.
• Manage campaign setup in marketing automation platforms.
• Partner with stakeholders to translate business goals into campaign programs.
• Optimize campaigns through testing and performance analysis.
• Maintain campaign documentation for consistency and scalability.
• Monitor campaign performance and report on key metrics.

Requirements

• 4–6 years of experience in campaign marketing or marketing operations.
• Hands-on experience with marketing automation platforms.
• Strong understanding of customer lifecycle marketing and ABM strategies.
• Experience working cross-functionally with marketing, sales, and customer success.
• Detail-oriented with strong QA and project management skills.
• Analytical mindset with the ability to interpret campaign performance.

Benefits

• Up to 100% paid Medical and Vision premiums for employees.
• Flexible PTO policy and paid holidays.
• Access to mental health and wellness resources.
• 401(k) with pre-tax, after tax, and roth options.
• Short-term/long-term disability and life insurance.