Demand Generation Manager - Remote

Overview

PublicInput is seeking a highly analytical and results-driven Demand Generation Manager to lead our lead acquisition and nurturing strategy, responsible for developing, executing, and optimizing multi-channel marketing campaigns.

In Short

• Develop a comprehensive, data-driven demand generation strategy.
• Track key performance indicators (KPIs) for marketing campaigns.
• Monitor and report on campaign performance using A/B testing.
• Plan and manage integrated campaigns across multiple channels.
• Design and optimize lead nurturing programs using HubSpot.
• Collaborate on defining and refining the Lead Scoring model.
• Segment and define audiences for targeted marketing.
• Proficiency with Marketing Automation Platforms.
• Strong analytical skills to interpret data and measure ROI.
• Hands-on experience with design software for creating marketing assets.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in Demand Generation or Growth Marketing.
• Proven track record in digital marketing campaigns.
• Experience with HubSpot preferred.
• Understanding of the sales funnel and lead nurturing best practices.
• Experience managing SEO and SEM programs.
• Strong analytical skills and data-driven decision-making.
• Experience in marketing to the Public Sector is a plus.

Benefits

• Unlimited Paid Time Off for work/life balance.
• Group Health, Dental, and Vision Plan.
• Access to a pre-tax 401k program.