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Marketing Campaign Strategist - Remote

Posted 7 days ago
Marketing
Full Time
USA

Overview

The Campaign Strategist is responsible for developing campaign strategies for all retail divisions and the enterprise, working closely with Brand and Line of Business Marketers to achieve market goals.

In Short

  • Plan and develop marketing campaigns in alignment with Brand and LoB strategy
  • Define campaign brief and timelines
  • Define campaign KPIs and testing strategies
  • Analyze campaign performance and suggest optimizations
  • Submit campaign strategy plans to WorkFront
  • Coordinate with Brand and LoB marketers
  • Ensure alignment with brand management
  • Utilize digital marketing tools and platforms
  • Effective project management skills
  • Collaborate effectively with functional team members

Requirements

  • Bachelor's degree in marketing, communications or related field
  • Minimum 5 years of marketing/advertising experience
  • Proficiency with Microsoft Office products
  • High level of vision, creativity and ingenuity
  • Ability to multi-task and manage deadlines
  • Detail oriented
  • Professionally curious and eager to learn

Benefits

  • Impact on millions of lives
  • Opportunity for professional growth
  • Work from home flexibility
Protective logo

Protective

Protective Life is a leading provider of life insurance and annuity products, dedicated to helping individuals and families secure their financial futures. With a strong focus on distribution, the company seeks to expand its market presence through a dedicated team of professionals. Protective Life offers a competitive compensation package, including a base salary, comprehensive benefits, and an uncapped commission plan, fostering a supportive environment for its employees to thrive and achieve sales goals.

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