Digital Marketing Campaign Strategist - Remote

Overview

A well-established performance marketing agency with 17+ years of experience specializing in lead generation and conversion optimization is seeking a Digital Marketing Campaign Strategist to develop and execute comprehensive paid advertising campaigns while focusing on lead generation for contractors.

In Short

• Create and manage Facebook and Google ad campaigns
• Monitor performance metrics and optimize for better results
• Develop data-driven strategies for campaign improvement
• Design engaging ad creatives across various formats
• Write compelling ad copy for different platforms
• Implement strategies to attract qualified contractor leads
• Track and analyze campaign metrics
• Conduct market trend analysis
• Engage with potential contractor clients through cold calling
• Achievement of campaign KPIs

Requirements

• Proven experience managing Facebook and Google ad campaigns
• Demonstrated success in lead generation strategies
• Proficiency with analytics tools (RedTrack, Google Analytics, Optimizely, or equivalent)
• Experience with ad creative design and copywriting
• Track record of achieving measurable marketing results

Benefits

• Remote position
• Flexible working hours
• Opportunity to work with a well-established agency
• Focus on data-driven marketing decisions
• Engaging work environment