Regional Marketing Manager - Remote

Overview

The Regional Marketing Manager for IPBS will own the marketing roadmap for a rapidly growing trading audience, translating global goals into culturally relevant campaigns.

In Short

• Own the annual marketing roadmap aligned to global KPIs.
• Conduct market intelligence on local competitors and trader behavior.
• Localize creative and messaging for various languages and cultures.
• Design and lead comprehensive regional marketing campaigns.
• Manage performance marketing efforts and optimize acquisition funnels.
• Build partnerships and co-marketing toolkits for local teams.
• Oversee agency and stakeholder management for campaign execution.
• Plan and execute regional participation in major expos and events.
• Utilize AI tools to enhance marketing workflows.
• Measure success through regional performance metrics and campaign effectiveness.

Requirements

• 4–7 years in performance/brand marketing with regional P&L ownership.
• Familiarity with IPBS markets, especially India.
• Experience running paid acquisition campaigns across various channels.
• Hands-on ability to craft and review marketing campaigns.
• Knowledge of crypto, forex, or regulated financial sectors.
• Fluency in English and at least one other relevant language.
• Demonstrable use of AI tools in marketing workflows.

Benefits

• Opportunity to work in a fast-paced, growing industry.
• Remote working flexibility.
• Collaborative environment with cross-functional teams.
• Potential for professional growth and development.
• Engagement with diverse markets and cultures.