Senior Product Marketing Manager - Remote

Overview

Primer exists to make the world a safer place. We do this by providing trusted decision-ready AI to the world's most critical organizations. Our software enables leaders, operators, and analysts to better understand the changing world around us in real time and make informed decisions when the stakes are high. Primer has offices in San Francisco, Pasadena, CA and Arlington, VA. For more information, please visit https://primer.ai/

In Short

• Work across functions to develop and execute the go-to-market strategy and plan for Primer offerings, including product launches.
• Develop clear and concise product positioning and messaging for Primer offerings.
• Enable the sales organization to effectively understand and sell Primer offerings.
• Create and manage a compelling set of sales tools and collateral that maps to the buyer's journey for the key personas.
• Provide deal support to the sales team and work with demand generation on account based marketing programs.
• Work closely across the marketing team to increase market awareness and build pipeline and revenue.
• Partner with product management to help shape product roadmap and vision based on metrics from campaigns, feedback from customers and analysts, and competitive breakdowns.
• Analyze competitive offerings to identify product differentiators as well as potential gaps.
• Identify ideal customers to develop references and case studies.
• Evangelize the Primer story by delivering compelling presentations at live and virtual events.

Requirements

• BS/BA and related work experience required, MBA a plus (or equivalent experience in AI or machine learning)
• 4+ years’ experience in product marketing including proven success in driving messaging, positioning, and sales enablement
• Strong analytical, written, and verbal communication skills
• Strong business acumen and ability to distill input from many different perspectives to formulate a clear strategy and plan
• Proven innovator that has built strong product position in a market using innovative techniques
• Self-starter, thoughtful, curious, resourceful and collaborative

Benefits

• Competitive compensation and comprehensive benefits including full medical, dental, and vision coverage.
• Fertility benefits through Carrot, mental health coverage on demand with Headspace Care+.
• Gympass+ Membership via Wellhub, One Medical Membership, 401(k).
• Remote work stipends and monthly internet allowance.
• Flexible vacation policy and Wellness Days.