Senior Lifecycle Marketing Manager (Email) - Remote

Overview

The Senior Lifecycle Marketing Manager will lead email marketing efforts to drive engagement, pipeline, and revenue for Poppulo, a growing software company.

In Short

• Lead the email marketing channel with a focus on engagement and revenue.
• Plan and execute email campaigns and automated workflows.
• Ensure audience segmentation and personalization are optimized.
• Conduct QA and testing for email sends.
• Analyze campaign metrics to improve performance.
• Develop strategies for maintaining a high-quality contact database.
• Collaborate with design, content, and sales teams.
• Stay updated on email marketing best practices.
• Work across global time zones for campaign launches.

Requirements

• Bachelor's degree in marketing or related field.
• 7+ years of experience in email marketing management.
• Hands-on experience with HubSpot.
• Strong Excel skills for audience management and reporting.
• Proven track record of improving email performance metrics.
• Experience with A/B testing and campaign optimization.
• Analytical mindset to translate data into action.
• Highly collaborative and proactive communicator.
• Strong sense of ownership and attention to detail.

Benefits

• Dynamic work environment with flexible individuals.
• Opportunity to contribute to company culture.
• Values-driven organization promoting authenticity.
• Recognition as a Great Place to Work multiple years.
• Opportunity to work with a global team.