Director of Content Marketing - Remote

Overview

Join us at PolicyMe! We're modernizing insurance and we'd like your help. The Canadian insurance landscape has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.

In Short

• Develop and own the content strategy for PolicyMe.
• Scale and lead the editorial function, managing a team of writers and editors.
• Oversee multi-format content production including blogs, videos, and infographics.
• Refresh and optimize existing content to boost performance.
• Identify additional distribution channels for content.
• Ensure editorial integrity and compliance with regulations.
• Track key performance metrics and present insights to leadership.
• Collaborate with product, legal, and subject-matter experts.
• Foster a culture of ownership and high quality within the team.
• Adapt to the evolving landscape of SEO and content marketing.

Requirements

• 5+ years of experience in leading content teams.
• Strong writing and editing skills with attention to brand consistency.
• Familiarity with SEO best practices.
• Adept at managing multiple content types and distribution channels.
• Experience in mentoring and building editorial teams.
• Analytical mindset to inform content strategies using data.
• Ability to thrive in a fast-paced startup environment.
• Willingness to engage in hands-on content creation.

Benefits

• Generous PTO - 20 vacation days.
• Access to stock options and comprehensive benefits plan.
• Remote-first team with company-paid in-person socials.
• Resources for professional development including L&D budget.
• Work with a high-performing team in a flexible environment.