Director of Content Marketing - Remote

Overview

As Director, Content Marketing at Later, you will spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies. This role sits at the intersection of content, research, and SEO, transforming Later's unique platform data into compelling narratives that drive market authority.

In Short

• Lead content strategy for B2C brands and marketing agencies.
• Develop and optimize content initiatives based on research.
• Manage relationships with freelancers and agencies.
• Establish content governance frameworks.
• Oversee execution of quarterly reports and data journalism.
• Build strategic partnerships across departments.
• Mentor and develop a team of content professionals.
• Implement measurement frameworks for content ROI.
• Stay ahead of content marketing trends and innovations.
• Manage content department budget and resources.

Requirements

• 10+ years of B2B content marketing experience.
• 3+ years in a leadership role.
• Bachelor's degree in Marketing or related field.
• Proven track record in high-performing content teams.
• Strong analytical skills connecting content to revenue.
• Experience with marketing technology stack optimization.
• Background in social media or influencer marketing.
• Expertise in managing complex editorial calendars.
• Ability to develop content strategies driving measurable results.
• Strong communication and collaboration skills.

Benefits

• Market-based compensation with bi-annual evaluations.
• Participation in various benefits plans.
• Opportunities for professional development.
• Inclusive and supportive workplace culture.
• Flexible work arrangements.
• Engagement in innovative projects.
• Collaboration with industry thought leaders.
• Access to advanced marketing technology.
• Support for diversity and inclusion initiatives.
• Encouragement of work-life balance.