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Director of Marketing - Remote

Posted 6 days ago
Marketing
Full Time
USA

Overview

The Director of Marketing at Polar Analytics will own the pipeline and lead all marketing efforts to help the company achieve its next ARR milestones. This role requires a strategic leader who can architect a marketing machine in a product-market fit company.

In Short

  • Lead all marketing efforts and own the pipeline.
  • Join a 32-person team focused on scaling profitably.
  • Drive the pivot to Account-Based Marketing (ABM).
  • Build and scale a demand generation engine.
  • Collaborate closely with Sales to ensure unified messaging.
  • Set strategy, process, and culture for marketing.
  • Mentor and build a high-performing marketing team.
  • Utilize data-driven approaches for decision making.
  • Focus on optimizing customer acquisition costs.
  • Shape the overall go-to-market strategy.

Requirements

  • 8+ years in B2B SaaS marketing.
  • 3+ years in a demand generation leadership role.
  • Expertise in building scalable lead generation engines.
  • Experience with Account-Based Marketing.
  • Strong analytical and data-driven mindset.
  • Proficiency with marketing analytics tools.
  • Experience aligning marketing and sales teams.
  • Ability to thrive in a fast-paced, unstructured environment.
  • Knowledge of e-commerce and MarTech is preferred.
  • Strong leadership and team-building skills.

Benefits

  • 5 weeks of vacation.
  • Competitive salary and equity.
  • Latest MacBook provided.
  • Remote office upgrade budget.
  • Private health insurance based on location.
  • Company-wide offsites every 6 months.
Polar Analytics logo

Polar Analytics

Polar Analytics is an innovative data platform designed specifically for consumer brands, particularly direct-to-consumer (DTC) businesses. The company aims to simplify data management, enabling brands to make informed decisions quickly and efficiently without the complexities associated with traditional data tools. With a mission to empower indie DTC brands to compete and grow profitably, Polar Analytics has rapidly scaled to over 4,000 active merchants and is backed by prominent investors. The team comprises eCommerce experts dedicated to building a user-friendly platform that delivers enterprise-level insights, fostering a high-impact environment where data-driven decisions shape customer success and product development.

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