Director of Marketing - Remote

Overview

The Director of Marketing at ICUC will lead revenue-focused marketing efforts, driving measurable growth through a high-performing team, and ensuring alignment across marketing, sales, and operations.

In Short

• Lead a marketing team focused on pipeline growth.
• Own and optimize demand generation efforts.
• Develop and manage performance-driven campaigns.
• Oversee marketing technology stack.
• Collaborate closely with Sales and Operations.
• Establish marketing attribution models.
• Drive marketing analytics and forecasting.
• Mentor and grow the marketing team.
• Stay ahead of digital trends.
• Foster a culture of experimentation and learning.

Requirements

• 5+ years of experience in building business pipeline.
• 5+ years of leadership experience.
• Expert proficiency in marketing tools like HubSpot and Salesloft.
• Strong analytical and critical thinking skills.
• Excellent written and verbal communication skills.
• Ability to create processes for operational efficiencies.
• Strong time management and decision-making skills.
• Resourceful attitude in an entrepreneurial environment.
• Commitment to team success and growth.
• Proficient in English and computer literacy.

Benefits

• Range of medical and dental benefits.
• RRSP and paid time off.
• Opportunities for professional growth.
• Inclusive workplace environment.
• Commitment to reasonable accommodations for disabilities.