Director of Marketing - Remote

Overview

Birdwatch is on a mission to reimagine home maintenance. We’re a venture-backed public benefit corporation, blending deep care for people (customers, staff and the community) with cutting-edge technology. We’re not an app, not a marketplace; we’re a vertically-integrated service provider, aiming to change how homeowners take care of their homes. With momentum and a product that customers love, we're now seeking our first full-time marketing leader to take the reins from our talented fractional contributors.

This is a unique opportunity for a data-driven leader who is also a compelling storyteller, capable of balancing performance marketing with building a brand that customers love. You will have ownership of our growth strategy, team, and results. Your primary goal is to build a scalable and repeatable engine for member acquisition that will get us to our Series A milestone and beyond.

In Short

• Architect a scalable growth strategy to enable 10x growth
• Strengthen our acquisition engine with a focus on paid social
• Build the foundation for a data-driven and accountable Birdwatch marketing function
• Own the marketing vision of the organization
• Conduct a candid assessment of our marketing efforts
• Define and own all key growth metrics
• Lead lifecycle marketing efforts
• Establish a rigorous analytics framework
• Attract, mentor, and develop top-tier talent
• Collaborate with a talented, passionate team

Requirements

• Experience overseeing rapid expansion phases of consumer brands
• Comfortable setting strategy and executing across various marketing channels
• Solid background in building enduring brands
• Experience in offerings with physical operations
• Ability to navigate early-stage marketing chaos
• Experience in venture-backed startups is a plus

Benefits

• Meaningful early-stage equity
• ESOP participation (equity)
• PTO
• Medical / dental / vision
• Disability & other benefits
• Flexible work environment