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APAC Marketing Lead - Remote

Posted Yesterday
Marketing
Full Time
Worldwide

Overview

The APAC Marketing Lead will drive Plume’s global growth by leading localized marketing efforts across the APAC region and managing our Key Opinion Leader (KOL) strategy.

In Short

  • Serve as the regional lead for all marketing activity across APAC.
  • Localize Plume’s global marketing strategy for APAC markets.
  • Provide strategic recommendations for events and partnerships.
  • Manage translation or localization vendors.
  • Represent Plume at key APAC industry events.
  • Deliver quarterly insights on APAC performance.
  • Own the end-to-end success of Plume’s global KOL program.
  • Act as the primary point-of-contact for KOL network.
  • Develop and maintain a scalable KOL strategy.
  • Track and report performance of KOL initiatives.

Requirements

  • Based in APAC with strong familiarity of the regional crypto landscape.
  • 3–5 years experience in Web3, crypto, or fintech marketing.
  • Demonstrated success managing KOL campaigns.
  • Strong cross-cultural communication and project management skills.
  • Comfortable working autonomously in a fast-paced team.
  • Fluent in English; proficiency in other APAC languages is a plus.

Benefits

  • Opportunity to lead marketing in a growing region.
  • Work in a dynamic and innovative environment.
  • Collaborate with cross-functional teams.
  • Be part of a global marketing strategy.
  • Engage with key industry players and communities.
Plume Network logo

Plume Network

Plume Network is a pioneering blockchain company that has developed the first fully-integrated and modular blockchain optimized for real-world assets (RWAs). Their EVM-compatible blockchain is designed to be fast, efficient, and cost-effective, providing an end-to-end onboarding platform for asset issuers to deploy their RWAs on-chain. With a rapidly expanding ecosystem that includes over 180 RWA companies and 50 technology partners, Plume is at the forefront of tokenizing assets across various sectors, including collectibles, real estate, and finance. The company boasts a talented team of professionals from leading firms in crypto and finance, and is backed by prominent investors, positioning it as a key player in the blockchain space.

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