Senior Marketing Operations Specialist - Remote

Overview

As a Sr. Marketing Ops Analyst at Plivo, you will work to create scalable operational processes that support lead generation and revenue attribution.

In Short

• Own end-to-end lead flow and management process.
• Ensure systems provide reliable data on campaign tracking.
• Implement analytics for insight across channels.
• Create documentation for Sales and Marketing processes.
• Identify inefficiencies for process optimization.
• Collaborate with leaders to view marketing performance.
• Analyze campaign results for optimization.
• Drive collaboration to improve funnel performance.
• Build nurture programs within Hubspot.
• Manage data hygiene and segmentation.

Requirements

• 5-7 years of B2B marketing ops experience.
• Strong understanding of demand generation and analytics.
• Proficient in reporting and data analysis.
• Experience with Salesforce and marketing tools.
• Knowledge of data privacy laws.
• Experience in lead management.
• HTML coding experience.
• Understanding of data enrichment and scoring.
• Ability to work autonomously and collaboratively.

Benefits

• Contribute to impactful projects.
• Opportunity for professional growth.
• Collaborative and inclusive culture.
• Industry-leading compensation and healthcare coverage.