Senior Growth Marketing Analyst - Remote

Overview

The Senior Growth Marketing Analyst will lead audience analytics and omnichannel measurement strategies to evaluate marketing program effectiveness and forecast audience behaviors.

In Short

• Lead audience analytics and measurement strategies.
• Develop testing frameworks to evaluate campaign performance.
• Conduct deep-dive analyses of customer performance.
• Collaborate with multi-disciplinary teams.
• Utilize CRM platforms for marketing effectiveness.
• Provide data-driven recommendations for marketing programs.
• Analyze paid media campaigns using clean room environments.
• Leverage generative AI for data improvements.
• Translate complex data into strategic insights.
• Present findings to senior leadership.

Requirements

• Bachelor's degree in Marketing or related field.
• 8+ years in marketing analytics, especially in paid media.
• 5+ years of advanced SQL; Python/R is a plus.
• Experience with first-party customer data and Snowflake.
• Knowledge of media metrics and calculations.
• Experience with CRM platforms like Salesforce Marketing Cloud.
• Conducted conversion and brand lift studies.
• Familiarity with clean room environments.
• Outstanding communication and presentation skills.
• Passionate about gaming and video game culture.

Benefits

• Top-tier benefits package including medical, dental, and vision.
• Matching 401(k) plan.
• Paid time off and wellness programs.
• Employee discounts for Sony products.
• Potential eligibility for a bonus package.