Media Planner - Remote

Overview

The Media Planner will be responsible for planning, buying, and managing the execution of media campaigns globally across the Sony PlayStation portfolio of products. You will contribute to a global team that turns media strategies into concrete tactical media plans that deliver brand metrics and performance-based media campaigns.

In Short

• Lead and execute multi-channel media campaigns for PlayStation products.
• Develop innovative integrated campaigns that drive brand momentum.
• Collaborate with internal teams and media agency partners.
• Secure approvals for tactical media plans from stakeholders.
• Oversee financial authorizations for media purchasing.
• Manage creative requirements for campaign trafficking.
• Direct third-party agency teams.
• Measure and analyze media campaign performance.
• Stay up-to-date with marketing trends.
• Provide ongoing media education to the marketing organization.

Requirements

• Minimum of 5 years of marketing experience.
• Proven success in managing paid media agencies.
• Strong understanding of brand marketing techniques.
• Expertise in digital direct, programmatic, paid search, and social media.
• Hands-on experience in managing large-scale advertising campaigns.
• Comprehensive knowledge of media planning fundamentals.
• Ability to project manage diverse stakeholders globally.
• Strong analytical skills and proficiency in Excel.
• Advanced presentation skills.
• Adaptability to change.

Benefits

• Top-tier benefits package including medical, dental, vision.
• Matching 401(k) and paid time off.
• Wellness program and employee discounts for Sony products.
• Potential eligibility for a bonus package.