Senior Media Planner - Remote

Overview

As a Senior Media Planner, you will develop and manage tailored media strategies for our clients, focusing particularly on the health and pharmaceutical sectors.

In Short

• Develop and implement media plans for clients with a focus on health and pharmaceutical communication.
• Select and evaluate suitable media channels (Print, Social Media, Programmatic Advertising, TV, etc.) based on target audience analyses and campaign goals.
• Budget planning, management, and control for all campaigns.
• Negotiate with media partners and service providers for optimal placement and pricing.
• Analyze market and media data for continuous optimization of media strategies.
• Monitor, report, and evaluate the success of executed campaigns.
• Collaborate closely with internal teams (Creation, Content, Performance Marketing, Data, Project Management) and directly advise our clients.

Requirements

• Completed studies in Marketing, Media Management, Communication Sciences, or a comparable qualification.
• Several years of experience in media planning, ideally with a focus on the health or pharmaceutical market.
• Solid knowledge in digital, print, or TV planning – preferably in a media agency or with a marketer.
• Proficient in media and analysis tools (e.g., B4P, web tracking solutions like Google Analytics, Adobe, or similar).
• Familiarity with DSP, SSP, AdServer, and viewability.
• Analytical thinking, affinity for numbers, and a structured, results-oriented working style.
• Experience with media planning tools and a desire to improve existing processes and integrate new solutions.
• Strong negotiation skills and communication strength.

Benefits

• A diverse range of clients, projects, topics, and tasks.
• Management of your own projects.
• Performance optimizations in a one-stop-shop environment – you can influence all critical success factors and significantly expand your knowledge in content marketing.
• The opportunity to prove your courage. Try out ideas and learn from mistakes.
• An open corporate culture where your talent and personality find a place.
• We want to keep you: Whether full-time or part-time, we offer permanent employment and development opportunities.
• Possibility of workation in EU countries.
• Time for family, friends, and hobbies. A good work-life balance, partial home office, and flexible working hours are part of our culture.
• Subsidy for the Germany ticket and company pension scheme.
• Employee discounts, table tennis, and billiards.