Lifecycle Marketing Operations Manager - Remote

Overview

Playon is looking for a passionate and innovative leader with a strong CRM background to join our B2C marketing team. The Lifecycle Marketing Operations Manager will help the marketing team meet our fans where they are and help architect a seamless customer journey between Playon product lines that optimizes for ARPU at each step.

In Short

• Architect and maintain scalable marketing automation systems.
• Deliver clean, actionable data and audience segmentation strategies.
• Serve as the connective tissue between Lifecycle Marketing and MarTech.
• Partner closely with Lifecycle Marketing Managers.
• Build and maintain dynamic audiences within a Customer Data Platform.
• Develop and maintain modular, reusable campaign templates.
• Execute and manage marketing campaigns across the B2C org.
• Lead QA of lifecycle touchpoints across email and push.
• Collaborate cross-functionally with Analytics, Product, and MarTech teams.
• Champion a culture of experimentation and measurement.

Requirements

• Bachelor's degree and 5+ years of experience in CRM, lifecycle, or marketing operations roles.
• Hands-on experience with CRM tools; expertise in Salesforce Marketing Cloud is required.
• Proven experience with enterprise-level marketing automation platforms.
• Ability to edit HTML for modular templates and customize dynamic content.
• Strong understanding of subscription-based business models.
• A strategic grasp of cross-channel marketing.
• Deep knowledge of performance metrics and KPIs.
• Familiar with managing and maintaining creative assets used in CRM campaigns.
• A proactive, resourceful mindset.

Benefits

• Innovative and collaborative work environment.
• Opportunity to influence marketing strategies.
• Engagement with sports and entertainment industries.
• Focus on data-driven decision making.
• Access to professional development resources.