Senior Director, Performance Marketing - Remote

Overview

PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

In Short

• Lead a high-performing team across paid social, programmatic, search, and affiliate.
• Own the end-to-end performance marketing strategy, execution, and budget allocation.
• Drive planning and optimization of multi-million dollar user acquisition campaigns.
• Partner with cross-functional teams to build scalable and measurable campaigns.
• Design and execute marketing measurement frameworks leveraging attribution models.
• Manage forecasting and real-time performance monitoring.
• Lead creative testing and targeting strategies.
• Stay ahead of industry shifts including privacy regulation.
• Identify and test new growth opportunities and tools.
• Collaborate with brand and creative teams to align messaging.

Requirements

• 6+ years of experience in growth or performance marketing.
• Deep expertise in digital acquisition channels.
• Proven success managing multi-million dollar marketing budgets.
• Strong analytical skills and experience with BI teams.
• Fluency in media mix modeling and marketing attribution.
• Track record of leading performance-driven marketing teams.
• Comfortable in a fast-paced, regulated environment.
• Strong communicator for translating insights into narratives.

Benefits

• Competitive Total Rewards package including wellness programs.
• Day-one medical coverage.
• 401(k) matching.
• Annual performance bonus and equity package.
• Paid time off increases with length of employment.