Performance Marketing Specialist - Remote

Overview

Pavago is seeking a results-oriented Google Ads, Meta Ads, and Landing Page Specialist to lead paid digital campaigns that drive lead generation for our client. This role blends creative strategy with data-driven execution, owning everything from ad setup and A/B testing to landing page optimization.

In Short

• Full-Time position with remote work option.
• Lead paid digital campaigns for client lead generation.
• Focus on Google Ads, Meta Ads, and landing page optimization.
• Build and A/B test high-converting landing pages.
• Plan, launch, and manage full-funnel campaigns.
• Monitor and optimize campaign performance using analytics tools.
• Create ad copy and visuals tailored to audience segments.
• Build and manage custom audiences for targeted campaigns.
• Deliver reports with performance metrics and recommendations.
• Collaborate with design, development, and account teams.

Requirements

• 5+ years in digital marketing focused on Google Ads and Meta Ads.
• Experience in lead generation campaigns for local businesses.
• Understanding of conversion funnel design and A/B testing.
• Proficient in Google Ads, Google Analytics, and Meta Ads Manager.
• Strong analytical and problem-solving skills.

Benefits

• Work remotely with a flexible schedule.
• Collaborative team environment.
• Opportunity to drive impactful marketing strategies.
• Professional growth and development opportunities.
• Engagement with diverse clients and projects.