Meta Ads Specialist - Remote

Overview

Pavago is dedicated to connecting top-tier remote talent with reputable companies. We are currently seeking a Performance Marketing Specialist to join our marketing team. This role is ideal for a strategic digital marketer with expertise in LinkedIn advertising, lead generation, and funnel development.

In Short

• Plan, execute, and optimize Meta and/or LinkedIn Ads campaigns.
• Conduct audience research and segmentation for precise targeting.
• Design and implement effective sales funnels.
• Monitor campaign KPIs and analyze data for improvements.
• Develop and test different ad creatives and landing pages.
• Collaborate with content creators, designers, and sales teams.
• Stay updated with LinkedIn Ads platform and industry trends.

Requirements

• 3+ years managing Ads campaigns focusing on B2B marketing.
• Deep understanding of marketing principles and customer journey mapping.
• Ability to interpret data and optimize campaigns for ROI.
• Experience with LinkedIn Campaign Manager and Google Analytics.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Benefits

• Opportunity to work remotely.
• Be part of a dynamic marketing team.
• Engage in strategic digital marketing initiatives.
• Develop skills in performance marketing.
• Access to continuous learning and development.