Meta Ads Specialist - Remote

Overview

As a Meta Ads Specialist, you'll be responsible for planning, executing, and optimizing performance-driven advertising campaigns across Meta (Facebook, Instagram) and paid social platforms. You’ll work closely with our Paid Ads team to support client growth through strategic targeting, compelling ad creative, and meticulous performance analysis.

In Short

• Develop and execute Meta (Facebook/Instagram) advertising strategies tailored to client goals.
• Create, manage, and optimize campaigns across various objectives (lead generation, traffic, retargeting, etc.).
• Analyze campaign performance metrics and adjust strategies to maximize ROI and conversion rates.
• Collaborate with copywriters, designers, and account managers to develop creative assets and ensure brand consistency.
• Conduct A/B tests on ad creatives, targeting options, placements, and bidding strategies.
• Stay current on Meta platform updates, ad policy changes, and industry trends.
• Provide clear, concise reporting and insights to internal stakeholders and clients.
• Research and propose new platforms and advertising opportunities.
• Implement conversion tracking and attribution modeling to assess campaign impact across the funnel.
• Monitor and troubleshoot pixel/event implementation using tools like Meta Events Manager or GTM.
• Manage ad budgets across multiple accounts, ensuring efficient daily spend pacing and scaling.
• Maintain and optimize ad account structures (naming conventions, audience libraries, etc.) for long-term scalability.

Requirements

• Proven experience in managing Meta advertising campaigns.
• Strong analytical skills and experience with performance metrics.
• Ability to work collaboratively in a team environment.
• Familiarity with A/B testing methodologies.
• Knowledge of conversion tracking and attribution modeling.
• Experience with budget management and ad spend optimization.
• Excellent communication skills for reporting and insights.
• Up-to-date with the latest trends in digital advertising.

Benefits

• Competitive salary and performance bonuses.
• Opportunities for professional development and training.
• Flexible working hours and supportive team environment.
• Access to the latest tools and technologies in digital marketing.
• Health and wellness benefits.