Marketing Director, Healthcare Providers - Remote

Overview

Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

In Short

• Define and lead the execution of integrated marketing strategies that drive awareness of and interest in PatientPoint among key verticals.
• Work closely with Customer Success to develop retention strategies that include ongoing customer communications, account management support and onboarding and training materials.
• Guide the creation of thought leadership content to elevate PatientPoint’s reputation in the healthcare provider space.
• Evaluate and implement marketing technology and process improvements to increase team efficiency and campaign performance.
• Develop and execute sales enablement strategies, including creation of messaging frameworks, collateral and tools that empower sales teams to effectively position solutions and accelerate the buyer journey.
• Act as a senior advisor and strategic partner to internal stakeholders, providing marketing insights that influence engagement strategies.
• Mentor and guide junior marketers and cross-functional partners to elevate campaign execution and messaging consistency.
• Contribute to annual planning and budgeting processes, including setting marketing KPIs and tracking ROI.

Requirements

• 7+ years of direct experience in marketing or communications within a healthcare setting.
• Proven success in leading multi-channel marketing strategies targeting healthcare professionals.
• Strong track record of developing campaigns that drive engagement, adoption and retention.
• Exceptional communication and presentation skills with the ability to influence at all levels of the organization.
• Deep understanding of marketing automation platforms (Salesforce, Pardot, etc) and campaign analytics.
• Demonstrated ability to lead cross-functional teams and manage complex initiatives from strategy to execution.
• Bachelor’s degree in Marketing, Communications, Journalism, Business or related field.
• Deep knowledge of the healthcare industry and provider landscape.

Benefits

• Competitive compensation and flexible time off to recharge.
• Hybrid work options and mental/emotional wellness resources.
• 401K plan and comprehensive benefits package.
• Supportive environment for all teammates, including part-time and interns.