Retention Marketing Manager - Remote

Overview

The Retention Marketing Manager will own the full customer lifecycle, building programs that deepen loyalty, increase repeat purchase, and grow customer lifetime value through creative storytelling and CRM rigor.

In Short

• Own the customer lifecycle and retention marketing strategies.
• Develop campaign briefs and concepts for cross-channel campaigns.
• Code and launch email and SMS campaigns with precision.
• Maintain and optimize automated customer flows.
• Build advanced customer segmentation and cohorts.
• Design and analyze A/B and multivariate tests.
• Own retention reporting and track key metrics.
• Identify optimizations for subscription and win-back strategies.
• Collaborate with cross-functional teams for effective retention strategies.

Requirements

• Experience in retention marketing and CRM.
• Strong analytical skills and experience with data analysis.
• Proficiency in coding and launching email/SMS campaigns.
• Knowledge of segmentation and personalization strategies.
• Ability to collaborate across teams and communicate effectively.

Benefits

• Work remotely with a global team.
• Opportunity to shape customer engagement strategies.
• Collaborative work environment with creative teams.
• Access to resources for professional growth.