Retention Marketing Manager - Remote

Overview

The Retention Marketing Manager will own the full customer lifecycle, building programs that deepen loyalty, increase repeat purchases, and grow customer lifetime value through creative storytelling and CRM strategies.

In Short

• Develop campaign briefs and concepts for brand storytelling and promotional strategies.
• Build narratives that connect customer insights with cross-channel retention campaigns.
• Code, build, QA, and launch email/SMS campaigns with high accuracy.
• Maintain and optimize automated customer flows.
• Build and maintain advanced segmentation based on customer behavior.
• Design, run, and analyze A/B tests for messaging and incentives.
• Own retention reporting and track key performance metrics.
• Identify optimizations for subscription and win-back strategies.
• Collaborate cross-functionally to support product launches and brand moments.
• Use customer feedback to improve user experience.

Requirements

• Experience in retention marketing and customer lifecycle management.
• Strong understanding of email and SMS marketing best practices.
• Proficiency in coding and building marketing campaigns.
• Ability to analyze data and report on performance metrics.
• Experience with A/B testing and segmentation strategies.
• Creative storytelling and campaign development skills.
• Strong attention to detail and organizational skills.
• Ability to collaborate with cross-functional teams.
• Knowledge of CRM systems and customer feedback mechanisms.
• Strong communication skills.

Benefits

• Work remotely from anywhere.
• Opportunity to work with a global team.
• Competitive salary and benefits package.
• Professional development opportunities.
• Flexible working hours.