Retention Manager Email and SMS for US DTC Company - Remote

Overview

We are looking for a Retention Manager to own and execute our full retention strategy for a growing DTC brand focused on maximizing repeat purchases and enhancing customer value.

In Short

• Own and execute the full retention marketing strategy.
• Manage and optimize email and SMS campaigns and automations.
• Increase repeat purchase rate and customer lifetime value.
• Plan and execute lifecycle campaigns and promotional flows.
• Develop new opt-in strategies to maximize value from paid traffic.
• Optimize lead capture across funnels and landing pages.
• Support community initiatives and brand authority development.
• Monitor and improve retention performance metrics.
• Contribute to LinkedIn growth and brand positioning.
• Support development of a Facebook community or similar initiatives.

Requirements

• Experience in retention marketing and lifecycle marketing.
• Proficiency in email and SMS marketing platforms.
• Strong analytical skills to monitor retention metrics.
• Ability to develop and execute marketing strategies.
• Experience in community building and brand authority development.
• Knowledge of lead generation and conversion optimization.
• Creative thinking and problem-solving skills.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work with a global staffing agency.
• Be part of a mission-driven company focused on family engagement.
• Flexible remote work environment.
• Collaborative and innovative team culture.
• Potential for professional growth and development.